Thursday, 22 November 2012

Evaluation of E4 esting.



PT.1
A way in which we could show our video to others was mainly to post the video on youtube and from there to share it anyway we could while at the same time, asking for feedback and constructive criticisms.We shared the video using social networking sites, emails and questionnaires. Showing our work was less of a task itself than getting people to write in the questionnaire.

In getting feedback I based my questionnaire around certain aspects in which I could get criticisms based on these aspects. In the questionnaire I wanted certain aspects shown specifically about these aspects to better help when it comes to amending my work. These aspects like the technical, aesthetic and the creative quality. However also we needed feedback on the actual content, style, narrative and genre.In understanding what parts were more desired than others and what we could improve upon using the feedback received. Using this criteria, we hope to understand things which are apparently disliked more than others.

First of all when doing the questionnaire people were fairly unsure about what to put on genre. However this is mostly due to the fact that many forget that advertising is a genre. This however was not pinnacle to the eventual amendment of the video. As long as people recognise the fact that the video is intended mainly to be a Esting. The general response for the content of the video was mixed. Some said that the video was followable however some did not know what was going on and so disliked it. However the majority liked the content in general. The main aspect they liked was the part with the 180 degree arch in which they thought that it was quite stylised in its technique.
"What main aspects did you like about the video?"
" The bit where it spins around when he's going to punch Alex"
Although people liked the look of the Esting some found the video a bit too jumpy and difficult to follow. With this they also stated that they did not understand "what was going on" and so disliked the video on the basis of the fact of a lack of understanding of the narrative of the video. However based on the aesthetic of the video they liked the look of it but not only this had a general appreciation of the technical side of the stop motion animation and the way it was put together. In terms of creativity people rated it fairly averagely as although they liked it they did not find it incredibly mind blowing in terms of the things we could do with the animation. However on the other hand some liked the simplicity of the idea and that's what helped to make it a good video.

In doing the E4 estings we did a evaluation process in which we tried to get as much feedback as we could, In doing this the feedback could help us do better and amend parts in which people may not have liked and how we could improve the general video. We did this through using questionnaires and handing them out to people and then showing them the video. Not only this we got feedback from posting it to the general public on face book and youtube in which we would receive comments regarding our work. Not only this we collected audience feedback from doing a focus group with our peers in which we had gotten feedback which was more helpful as it was based mainly on these criteria. This was helpful as, being media students they are more specific on what they like and don't like. The feedback of online exhibition are helpful in finding out what the public like and is good to have a all round general view of things.

In reporting our findings we are doing a written report as were doing now on this blog as it advertises what was generally found when looking at the feedback. We could do a oral presentation to the viewers to show what they have said about the video and how we as the creators have reviewed the video and how we plan to do an action plan to further amend the video to improve it based on the feedback received from all our methods from media students to the general public. This is intended to make the general thoughts of the reviewers and public.

Looking at my video I can see that although I think that, with the time allocated we did quite well regarding the aesthetic and technical side. In terms of the good aspects I think that the timing and the some of the shots looked really good. However there were some aspects in which we could improve upon. For example with the lack of time and technical fault we could not properly merge the E4 on to the lockers.

PT.2
The format I'm using to evaluate the work is the written report in the form of a blog post,which I will use these images to demonstrate my understanding of the gaining and using of the feedback given.Not only this, but its shows that I can work to a brief. However I could of also used other formats to present the information given, for example I could have done a video presentation while doing interviews regarding the feedback of the video. Not only this I could have also used a "viva voce". Which would be presenting my feedback in spoken word.

While working to a brief we have to work with the constraints that come with it. As this was a E4 esting we could not present a Esting which may have inflicted any copyright infringement. This meant we could not use random sounds or videos. However in looking on the E4 website we found a selection of sounds and an E4 logo which we could use without the risk of copyright infringement. Not only this but we had to do risk assessments, location and talent releases so that we did not encounter any roadblocks along the process. In terms of regulatory constraints there were constraints involving the limitations with the content of the video by making sure it wouldn't be upseting to anyone or contain anything which may disturb people. This is why we must go by Ofcoms standards to make sure the video wasn't to violent or in anyway disturbing to people. This is also the the same for the BBFC in which the video much pass the standards of being showed before 9.00.

Furthermore some constraints would have been the obtaining of the material and equipment however all the things we needed were available at the college. Things needed like a HD camera and the editing program were all available which proved very useful in terms of shooting and editing. This meant that financially the constraints were minimal as everything we necessarily needed was available to us already. The only downside was that there was not set budget and so anything else we may have needed might have been difficult to obtain.

While doing this we managed our time well however because in our initial Esting idea there was problems the workload was overwhelming and so we had to try schedule another day to shoot. However in doing this the talent didn't turn up the following Wednesday to help again and so we were left without sufficient footage. However in shooting all members of our group had to show leadership and initiative. Not only this but after we had to come up with a contingency in a day and film and edit in a day. In this respect we all had to take control in what we were doing. Which meant sometimes taking the lead and coming up with ideas on the spot. Also we would talk and come to a consensus on what to do for the video and what angles to spin on it. Not only this but there was good communication between the talent and the camera man in positioning and moving the camera. In terms of meeting requirements for the brief, I think we did fairly well as the video is exactly 10 seconds long but not only that we met the deadline on the 16/11/2012 despite the set back of the contingency plan. Not only this but we managed to finish this shooting and editing in about 2 hours in which we then met the deadline. The end result also wasn't necessarily "squished" as it all seemed to flow perfectly although some was cut out to make the timing right it seemed to work really well and recieved praise for our video and initiative.

The feedback recieved was generally good and we were commended on our merits. But best of all we had really good criticism's regarding the videos weak points. This is useful as we can use these criticisms in order to amend the video and make it look better. The sources we had got for our feedback were very varied which was also good to have criticisms for media students as well as the general public. It was interesting to see the varied responses we had got in terms of the reviews given. I think in doing this animation, I have learnt to better work to the constraints and against a brief. Ensuring that you essentially follow the guide lines of the brief and making sure you dont stray was really useful to learn. Not only this but my knowledge of stop motion animations and how to use it to your advantage was espeacially useful. I don't think that I would pursue a career in stop motion animation just yet, however if I was going to I would very much like to expand my knowledge of stop motion animation.